Perdue looked to set the course for differentiation with an ownable sonic identity and a renewed focus on digital channels to meet their audience of busy, social media-savvy parents where they are. Made Music Studio created a system of research-backed sound and music that increases brand attribution, awareness and deepens emotional connections.

Perdue’s sonic logo is a bold, soulful, and authentic expression of the brand’s personality and values. Confident yet approachable, with just a touch of Americana country grit, the musical expression speaks directly to Perdue’s core audience on both digital and traditional platforms.